Maybe you’ve heard this a time or two: “It’s not personal. It’s business.” The oft-repeated expression speaks to the bigness of business, that it’s higher than any single individual because it serves a greater good -- a purpose, a solution, a mission. 

Sometimes we get so mired down in the day-to-day minutiae of our businesses that we forget the higher purposes for them. So we get discouraged and feel disillusioned. It’s then that we need to remember that our drive shouldn’t come from the fires we put out, but from the greater vision we had for why we got into all this in the first place. So if you’re feeling beat up and ready to quit, I’d like to offer you a bigger-picture reminder.  

Here are 4 reasons why you should consider your business “sacred.” 

1. Your business is sacred because it meets a need.  

More often than not, businesses are created because there’s a problem that needs solving. Cleaning companies will be in business as long as there’s dirt. Construction companies will be in business as long as humans need shelter. Plumbers will do well as long as pipes leak. Security companies will operate as long as humans behave badly. Marketing companies will prosper as long as long as businesses need business. Even businesses that provide a luxury fill the perceived need of desire or want. At least for people who can afford it. Business is sacred because as long as humans have needs, businesses will meet those needs.   

2. Your business is sacred because it provides income. 

Everyone needs to make a living. From the top down, businesses provide income to everyone involved. And while some individuals may benefit more than others in a given business, everyone benefits some. Sure, the guy that works “way downstairs” may not make as much as the CEO, but businesses will succeed as long as they can provide a way for families to be fed. Your business is sacred because people need to eat. Even if you’re a solo act and the only one at the table, your business is filling that need.

3. Your business is sacred because it fuels the economy.

How often have we heard things like “America is built on small business” or some sentiment similar to that? Your business is sacred because in some small part it makes the world go ‘round. And the aggregate of all the businesses make up this thing we call the economy. And the economy is the lifeblood of localities. Yep. Your business is a pretty big deal after all.  

4. Your business is sacred because it gives you a purpose. 

Humans need a reason to live. We need to build things. For whatever reason, building something makes some sense of existence. It gives us a reason to live. It’s comforting to know that there’s a purpose for our place here and if you’re an entrepreneur, you get a very real sense of purpose in life.

Your business is sacred. So don’t feel discouraged. You’re meeting needs, providing income, fueling the economy and living for a purpose. So why not take your business to the next level? Let that same passion that got you started in business fire up your commitment to grow your business.

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