THE 9 MUSTS OF BUSINESS GROWTH
Here is a summary breakdown of 9 essentials for business growth. If you are interested in more detail and a lot of motivation to go with these, you can download my free eBook.
GrowMyLocalBiz.com was created to be a resource for emerging entrepreneurs. Our goal is to offer practical insights for small business growth and to offer the motivation all business owners need. There are 9 MUSTS that will help your business grow in today’s quickly changing and highly competitive marketplace. Some of this was written with local businesses in mind, but most of the information conveys to other business types too. Here’s an overview.
1. Get your website right.
Your company website says everything about the quality of your business. Does the language, style, and tone of your website’s content honestly resonate with your market? We want to help you get this right. Search engines favor a lot of authoritative content. So do smart consumers who are looking for your products and services. GrowMyLocalBiz.com will give you practical insights on how to get your website right, and how to get more traffic so more of your target market will see it.
2. Search Engine Optimization (SEO).
How does your business rank on Google, Bing, and Yahoo? Your competition is on page 1 of all these, and many with local listings, and that’s where all your market is spending their money. Search engine optimization (SEO) requires a lot of knowledge, and it's always changing, and we’re here to help you with it. GrowMyLocalBiz.com offers a lot of insight into SEO and will offer you ways to race to the top of search.
3. Go mobile.
Is your company website mobile-first? Notice I didn’t say, “mobile-friendly.” Business sites have to be mobile-first. “In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage,” writes Search Engine Watch. The sheer number of people using mobile to find stuff is growing every single day. Not being mobile-first may also affect SEO. There are plenty of web platforms that will optimize your site for mobile. WordPress, a free and open-source content management system and Weebly, a drag-and-drop website builder, are two platforms that are built with mobile in mind. GrowMyLocalBiz.com will get you mobilized.
4. Improve social media content.
Do we really have to talk about this? Yes. Social media takes thought and commitment. Social media success can’t be measured after a few haphazard months of selfie posts. Honestly, #whocares. Sounds harsh, I know, but your customers care more about how your business benefits them than it does you. Inspire your market to engage with smart content and heck, they might even share it. Beef up your brand through a solid commitment to quality social media content. At GrowMyLocalBiz.com, we know social media and we’ll show you how to use it to grow your business.
5. Prioritize email marketing.
Small business growth requires communication. Keep building your email marketing list and treat it like gold. Smart email communication that consistently brings actual value to your audience is the most effective way to boost business with an audience that has taken time to opt-in. We’ll help you harness the power of your email communications to increase your business influence.
6. Be persuasive, but not over the top.
Sleaze is pervasive in the digital marketplace and click-bait is everywhere. Smart consumers want to know if you’re for real. Language designed to compel customers has to feel genuine and not “salesy”.
The best marketing doesn’t feel like marketing. Well-written websites will establish your business as the best solution out there for savvy consumers—the ones who will reach for their wallets and keep you in business. GrowMyLocalBiz.com can help you connect with your market effectively.
7. Create fresh company blog posts.
It’s not uncommon to see a business website with the latest blog entry dating to 2013. Nothing screams that you’ve reached a new low of irrelevance more than that. Fresh content says you are an up-to-date expert in your niche. Be a fully engaged influencer in your market by keeping those timestamps fresh. A blog can be an important key to small business growth. We’re here to help you make your blog work for business.
8. Give stuff away for free.
When clients or customers get something of value, and results in advance, guess what you’ll get? The indispensable value of their trust. I know the owner of a small-but-growing cleaning company. She has a 90% close rate on every estimate she gives. Why? She isn’t salesy. In fact, if she were a saleswoman she’d surely starve. But she knows her industry. While every other company is charging almost 2x the amount for a first time clean, she reduces her rate for a first time in. She delivers results and wins trust for the long haul. We’ll show you simple and effective ways to build trust in your marketplace.
9. Beef up your leadership.
There are things you can learn and do to increase your leadership effectiveness to get the results you need for small business growth. In my book, How to GROW your Business Starting Now(available for free download), I dedicated a chapter to teamwork and leadership and I think you’d benefit from reading it. GrowMyLocalBiz.com always offers helpful insight for effective leadership.
This is only an overview of the ‘9 Musts’ for local businesses to embrace to increase their digital influence in today’s competitive and always-changing marketplace. Get practical, how-to information on how to execute a plan for each of these 9 Musts by signing up or logging in to the GroBiz Insider Membership area.